Project details
ABTA
Category
Branding, Design, Marketing
REBRAND & CORPORATE COMMUNICATIONS
Open won a pitch to overhaul all ABTA’s brand and communications. Open refreshed the ABTA logo, changing their name ‘Association of British Travel Agents’ with the more recognisable acronym and introduced a consumer friendly strapline. Our work for ABTA has covered a full spectrum of activities including: visual identity, annual reports, consumer and member communications, animation, web design, e newsletters and exhibition stand design.
Awarded Travel Brand of the Year at The Travel Marketing Awards in 2023, following up with a strong top-three finish in the 2025 rankings.
“Open Associates has supported ABTA for more than ten years, providing expert branding, marketing, and communications services. Their creativity, professionalism, and understanding of our business make them an invaluable partner. We often send over briefs that need to be turned around very quickly and this is never a problem. We are a big fan of Open Associates, they are a great agency to work with.”
Shelly Beresford
Head of Brand and Marketing – ABTA Ltd
