Project details
ABTA
Category
Branding, Design, Marketing
REBRAND & CORPORATE COMMUNICATIONS
Open won a pitch to overhaul all ABTA’s brand and communications. Open refreshed the ABTA logo, changing their name ‘Association of British Travel Agents’ with the more recognisable acronym andintroduced a consumer friendly strapline. Our work for ABTA has covered a full spectrum of activities including: visual identity, annual reports, consumer and member communications, animation, web design, e newsletters and exhibitions stand design.
Awarded Travel Brand of the Year 2023 at The Travel Marketing Awards.
The new styling is refreshing, contemporary and really fits with our strategies to move ABTA into a more interactive age.
Mark Tanza ABTA Chief Executive
