Project details
ABTA
Category
Branding, Design, Marketing
REBRAND & CORPORATE COMMUNICATIONS
Open won a pitch to overhaul all ABTA’s brand and communications. Open refreshed the ABTA logo, changing their name ‘Association of British Travel Agents’ with the more recognisable acronym and introduced a consumer friendly strapline. Our work for ABTA has covered a full spectrum of activities including: visual identity, annual reports, consumer and member communications, animation, web design, e newsletters and exhibitions stand design.
Awarded Travel Brand of the Year 2023 at The Travel Marketing Awards — and just announced as a finalist for Travel Brand of the Year 2025!
The new styling is refreshing, contemporary and really fits with our strategies to move ABTA into a more interactive age.
Mark Tanza ABTA Chief Executive
