Project details
Client
Save Future Travel Campaign
Category
Branding, Design, Marketing
PROTEST BRANDING
Open were asked to design and produce eye catching campaign assets for the Save Future Travel Campaign who were protesting across the country to raise awareness to the unique challenges faced by the travel sector during the Covid pandemic. We created a wide range of designs and branded items from small stickers through to five metre banners plus multiple social media templates to be used by the industry. A giant postcard addressed to the Prime Minister was signed by MP’s from across the political spectrum and paraded outside parliament.
The event was a huge success and received wide-scale tv coverage and over 1,300 pieces written. On the day of the event online engagement was enormous – 13K mentions on Twitter, reaching a staggering 12 million people.
