Marketing, Website development
CONSUMER PRODUCT LAUNCH
Open have produced a series of consumer mailers, leaflets and online microsites for Sanex as part of the ‘Living Skin’ advertising campaign and featuring unique shots of human bodies as skin cells. Open created an engaging mailer which encouraged readers to visit a competition microsite – the site helped promote the three key features of the product and used the competition to capture data.
The competition was considered to be a huge success and received over 10,000 entries in its first 3 weeks.