Project details
Client
Visit Qatar
Category
Design, Marketing
DESIGN
The Qatar World Cup provided an opportunity to showcase a country brimming with extraordinary landmarks, architecture and culture. Open were tasked with transforming their humble and dated visitor map into an engaging, dynamic experience that shows off the best that Qatar has to offer.
Eight newly built World Cup stadia a further 56 landmarks were illustrated in an isometric style for both during and after the World Cup versions of the map. We teamed with production agency Genero sourcing print options for up to 1.5 million maps using a pocket sized Z Card mechanism, we redesigned the entire look and feel of the map in line with the sophisticated destination packed with fascinating sights that is ready to welcome the world.
