Lord of the Dance & Celtic Tiger
BRANDING AND ADVERTISING
For 25 years, Michael Flatley’s Lord of the Dance has dazzled audiences around the world with its unique combination of high-energy Irish dancing. Open worked with Michael Flatley and his team on his flagship Lord of the Dance and Celtic Tiger shows. Our work included show branding, photography, press packs, souvenir programmes and general marketing. In order to create consistency across diverse markets Open created design and advertising guidelines with comprehensive templates for use by promoters and venues as three productions crisscrossed the globe.